Drake’s, Savile Row

A flagship store on London’s most famous tailoring street: new shopfront, bespoke timber fixturing and gallery-grade lighting, delivered while the store kept trading.

For Drake’s, the Savile Row flagship needed more than a polished look. The store had to handle daily trading, made-to-order services, stock management and back-of-house operations, all while protecting the brand identity. Over time the existing layout had started to slow workflows and make the store harder to run.

Drake’s needed a partner who understood live retail environments and the premium finishes expected on Savile Row, and chose Craftex to improve the store’s flow, functionality and efficiency. The one condition: the store had to stay fully open, with the elegance and character the brand is known for intact.

Services

Design and reconstruction

Total size

120 sq m

Timeframe

12 weeks

Location

Savile Row, Mayfair

Drake’s Savile Row store needed more than just a refresh. The space had to serve everyone, customers, staff, and behind-the-scenes operations, seamlessly. Daily sales, made-to-order services, and stock management all needed to flow smoothly without slowing anyone down. When they turned to Craftex for help, the team quickly understood what was required. We considered each corner of the store so that we could improve functionality for the people using it, while preserving the elegance and craftsmanship that Savile Row is famous for.

The biggest challenge? The store had to stay open while the work was happening. Craftex replaced lighting so products looked better, installed flooring that could handle lots of foot traffic, and added custom desks and joinery for the staff. They also designed new clothing rails and added power and data points where needed. Every improvement was practical but still stylish, making it easier for staff to work and for customers to shop.

We gave a complete makeover to the made-to-order section, where we added a pull-out mirror so that fittings feel effortless and precise. Additionally, we redesigned the rails so garments glide smoothly from one place to another. Craftex even rethought the layout, making it easy for staff to move freely and for customers to enjoy a relaxed, seamless experience. Each tweak was subtle, but not to forget, SMART, keeping the store’s luxurious feel while making life behind the scenes a lot easier.

Working on Savile Row leaves no room for mistakes. Every delivery and work schedule was planned carefully so the store could stay open and nearby businesses were not affected. Craftex kept the site clean, safe and well organised, so the improvements happened quietly in the background. Craftex also delivered Drake’s railway-arch warehouse conversion. By the end, Drake’s had a store that not only looked better but worked better every day. Products were easier to display, staff could move around comfortably, and daily tasks felt simpler. Customers noticed a calmer, more enjoyable shopping experience, while the store kept the quality and character expected on Savile Row.

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