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Sloane Place Boutique Hotel, Chelsea
A £1.29M remodel and refurbishment of a 27-key boutique hotel in a five-storey Victorian building in Chelsea, delivered in 28 weeks alongside a live members’ club.
Craftex was appointed to remodel and refurbish a 27-key boutique hotel inside a five-storey Victorian building on one of Chelsea’s most sensitive streets, alongside a members’ club that stayed open throughout. Every bedroom and suite called for bespoke high-gloss joinery, velvet headboards and stone en-suites, all to one consistent standard. Craftex also took part in the wider project team behind the hotel’s lower-ground cocktail bar.
Five-star finish, single point of contact.
27 keys, one standard.
Project Overview
A boutique hotel lives and dies on finish quality — guests notice every join, every fixing, every imperfection. Craftex self-delivered the joinery and managed every trade directly, holding one premium standard in every room.
Bedrooms and suites in a Victorian building are rarely the same shape twice. We detailed each room type to its purpose — acoustic calm, considered lighting and storage that disappears — while holding one material thread from velvet headboards to stone en-suites.
A 27-key boutique hotel formed within a five-storey Victorian building in Chelsea, remodelled and refurbished over 28 weeks next to a members’ club that kept operating — joinery, M&E, finishes and FF&E coordinated through a single point of accountability.
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The design challenge was consistency inside a historic building. Every bedroom, suite and en-suite needed acoustic calm, considered lighting and a tactile, residential comfort, within a five-storey Victorian structure where no two rooms are quite the same. We carried a single material and detailing language through every room type — high-gloss joinery, velvet headboards, stone en-suites — so the property feels intentional end to end.
Designing 27 keys as one property
A boutique hotel on a sensitive Chelsea street leaves no margin for disruption. Our pre-construction phase covered measured surveys, a phased programme and early procurement of the long-lead joinery and FF&E that define a hotel's finish. Works were sequenced to contain noise and mess, protect any occupied or neighbouring areas, and keep the street and its residents unaffected.
Planning a build on a prestige street
The build ran floor by floor on a single programme, with the members’ club next door trading throughout. Craftex managed every specialist trade directly and self-delivered the bespoke joinery that carries a boutique hotel’s character. Holding one finish standard across every bedroom and suite is the discipline this project was built on.
Executing floor by floor
The finished hotel presents as one confident property, with bedrooms and suites that earn their nightly rate on comfort and detail. After handover we ran a defined aftercare period, returning to fine-tune the property in live operation.
The result, and what happened after
Our gallery
A finish your guests feel, from arrival to checkout
Ready to get started?
From a boutique hotel to a live-operation refit, we’ll deliver a finish that holds up to five-star scrutiny, on time and on budget.